Entropic Studio was brought on by Todd Montgomery’s marketing team to create them a beautiful and unique website that not only reflected the level of professionalism that Todd and team brought to the table, but was also attractive to their target market.
We began the project by looking at local and international real estate websites that the client liked. This was important to learn the design styles that were attractive to the client. Our team then went on to create some design boards to present to the client that included sites they liked and also industry leaders that our team had found. We went over the boards and explained what makes each site successful and talked about “CTA’s (Calls to Action) and how these fit into the User Experience. Our team went on to work on the information architecture and build a cohesive sitemap for the project. After this we moved onto the design. Our amazing designer Diana used her magic powers to come up with a stunning design that the clients loved from first sight. Their feedback was “I love everything about it and wouldn’t change a thing”, which is the best response we could ask for in a design presentation.
ES then developed the site, customizing every aspect, from the way the “Featured Homes” portfolio looked/functioned, to the “Neighborhood Pages”. It was really important to build it in such a way that the client could still manage all the content themselves. We do not want to build anything where the client is dependent on a developer to make any changes.